Premiere gets a Generative Media Tool in the timeline
Adobe Premiere can now generate video and sound effects directly in the timeline, using Firefly or partner models such as Veo, Kling, Runway and Luma. After Effects also gets an AI Assistant in public beta.
What it does
Premiere's new Generative Media Tool generates video and sound directly in the timeline. You pick where the result should go and describe it. Generate Video uses reference frames from your project to fill gaps, and you can choose Adobe Firefly or partner models such as Google Veo, Kling, Runway and Luma.
It also includes Generate Sound Effects (which can follow your voice for timing), Generate Soundscape (beta, analyzes up to 15 seconds of video) and Generate Music (beta).
Results and limits
The source is Adobe's announcement and reports no user results. Soundscape is described as a starting point to build on, not a finished mix.
Worth knowing
Adobe says its sound effects and music models are commercially safe, and generated music comes with synchronization rights. After Effects gets an AI Assistant in public beta.
Try it yourself
Mark the gap at [timecode] in your sequence, select Generative Media > Generate Video, and prompt: "[B-roll shot description] matching the surrounding shots." Then use Generate Sound Effects for [effect].